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Because sex sells!
By Karthik | January 10, 2008
Have you ever wondered why they need sexy models for simple ads? Let’s say, for a product as simple as a vacuum? To those who have been participating with Nuffnang’s Innit, you would also come to realize, topics related to sex in some ways are the one’s that make it to the top list. We have seen various news on our daily news paper, but sex scandals are surely the ones to make it to the headlines.
Everywhere, it’s sex. Why?
The power of Legs?..
Because, sex sells! Advertising and sex has one of the closest relationships, where sex is almost used for most products. Phone ad? Put that sexy babe and advertise it! Computer ad? Put that hot babe beside that computer! That aside, let’s look deeper. I found these pictures from browsing through the net, and they truly surprise me on how advertisers believe that sex sells, the best.
This article serves for an educational purpose, because for all you know, you might take this approach for your marketing strategy? Internet marketing does not differ much from the basic principles of advertising, and if sex sells in the real world, it definitely sells better in the virtual world!
Take a look at this ad:
When I first saw it, I thought this ad has got to do with the heels. But, I was wrong. If you look closely, down-left, you’d see a vacuum. And that’s what this ad is about. It’s a German company that sells households, including a vacuum machine.
And take a look at this one, and hey, this is got to be my personal favourite, because who knew? I really thought it was an under garments advertisement…
Rather, it was an ad for Renova toilet-tissue.
And for those whom love liquor, you know best when it comes to liquor advertisements. Sex…sex…sex!
And last but not least, I’d like to inspire you guys with one of my other favourite advertisement, the BMW advertisement.
Sex sells, and it isn’t a new thing. Advertisements have adopted this since centuries ago, and they aren’t planning to stop any time soon. Perhaps, this is an interesting strategy for your next marketing or perhaps to even market your very own site?
For those of you who would like to know more about this, and would like to know how exactly sex sells, please download the below PDF document which is a research conducted on this. For your reading pleasure and to add to your knowledge =)
Survey: Does Sex Really Sell? Click here to find out (download)
Now, what about values?…
Topics: Advertising, Marketing |
January 10th, 2008 at 1:31 am
yeah.. you’re right I agree sex sells Thanks Karthik
January 11th, 2008 at 2:32 am
Sell your soul to the devil to sell you products?
Sex sells. Thanks to Penthouse and Playboy magazine who first started marketing with these kind of branding.
NoktahHitam: And has penetrated deep into advertising and marketing and has been the absolute trend!
January 11th, 2008 at 12:21 pm
Sex definitely sells, but some of those ads above take things too far and offend people. Guys tend to be overly visual so if you make things sexy enough they will respond to it and be attracted and excited.
I use this to my advantage whenever possible.
Natalie: True. There are ads that are even more severe than the ads above, but well, sex sells!
January 14th, 2008 at 5:02 pm
Well written, mate.
I totally agree, in fact I have somewhat started to use this method for my site. :p
The BMW Ad is very funny.
[You edited the screenie to add bra to the lady?]
Thanks for sharing yo!